Last year there was a mass exodus of the 18-25 demographic from Facebook. It is possible that a meteor could wipe it out just like the mighty dinosaurs. What then?
Since Google first launched their social networking site Google Plus, millions of people have joined the website. Some potential members weren’t welcome, however: businesses and brands. Thankfully this has all changed with the launch of Google Plus Pages. But how do they work and what makes them stand out from a regular Google Plus profile?
How To Create Your Google Plus Page
Creating a Google Plus page is simple. To start, visit the Google Plus business page at http://www.google.com/+/business/ and select the type of page you want to create from the following categories:
* Local business or place,
* Product or brand,
* Company, institution or organization,
* Arts, entertainment or sports,
Depending on the category you select, you’ll need to enter some more information such as your business phone number, website URL and the name of your page. Once you’ve done so you can upload a photo, edit your “about” page and start promoting your Google Plus Page.
The Difference Between Google Plus Pages And Personal Profiles
As you can see, the setup process is extremely simple, and Google Plus Pages come with the same clean layout as a personal Google Plus profile. You can use your page in the same way, too: post updates to your page, share links on your about page, upload photos and showcase your videos. Google Plus Pages also carry a visible +1 button to help their fans and customers show public support.
There are a few key differences, however. With a personal account, you can circle anyone you want, regardless of whether they circle you first. On Pages, however, you can only circle those who have already circled your account. As with personal profiles, only those who circle your Page will receive updates (even if you don’t circle them back).
There are a few ways to get people to circle your new Google Plus Page:
1) Share your page with all your followers by posting the link on your Google Plus personal profile (if you have one).
2) Add a Google Plus page badge to your website (grab the badge code from the Google Plus Pages dashboard after you’ve created your page).
3) Share the link with your customers in emails, Tweet it, share it on Facebook or on forums.
Is It Worth Bothering With Google Plus Pages?
Google Plus Pages are still extremely new and are lacking a lot of features you may be used to on sites like Facebook. Only time will tell whether these Pages can have the same impact that Facebook Pages have, and whether your niche market will be interested in joining Google Plus at all.
The good news, however, is that Pages are extremely quick to create. Because of the simple features, you can create a pleasing Page in five minutes. It’s up to you to decide whether the ongoing upkeep is worth it.
Growing your Facebook fan page can be really difficult at first. It’s like making that snowman that just refuses to get born, no matter how much snow you try to roll. Getting to the tipping point is awkward and a lot if work if you are haphazard in your methods.
Amy Porter just posted a seriously great post I wanted to share with you that goes into the process of moving your friends to your fan page.
Follow this link to read all about how Amy suggests you grow your Facebook fan page.
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically craft the right words and garner media attention. The honest truth is that with a little time and energy you can write your own press releases. The benefit for doing it yourself? You save money. You get the release out on your timetable and you have one hundred percent control over the release and the results.
The downside? It does take practice and it takes time to practice. But if you really want to save a few dollars and do it yourself, here’s a few tips you can’t ignore.
So what’s the secret? How do you make sure your press release gets noticed? Here are five do-it-yourself top tips.
Tip 1 – Understand what is newsworthy. Many beginners and experienced business owners alike make the mistake of submitting press releases that the media isn’t interested in. They make the release about themselves and their business. The media doesn’t care if you just released a book or launched a new product.
So what do they care about? They care about how the news affects the public. The media reports to the public and they want to discuss and report on things the general public will find interesting. That means when you’re writing a press release you want to be thinking about how it affects your community.
Tip 2 – Consider adding video or images. More and more reporting is becoming a multimedia affair. Television broadcasts release videos on air, and print uses images. We’re a visual society and when you can enhance a press release with a video or a photo, you’re adding value to that release in the eyes of the media.
Tip 3 – Spend time on your headline. Reporters and journalists are busy people. Just like you, they’ll give something about twenty seconds to capture their attention before moving on. That means your headline has to grab them by the eyeballs.
However, you probably want to skip anything too flashy or obvious. Over-the-top headlines don’t arouse curiosity and interest. They simply provoke a giggle and a rolling of the eyes. You also don’t want to bore them to tears. Show them how you’re providing a solution, addressing a problem and offering value.
Tip 4 – Make friends with the media. Media representatives are people too. They have good days and bad days. They respond better when they know you. And they appreciate not being hounded. There are a number of ways you can connect with media representatives and start building a relationship.
Social media is a powerful tool. You can also network with local media organizations and associations. Finally, don’t be afraid to pick up the phone from time to time and call them. However, before you do call them, consider their schedule. Afternoons, Mondays and Fridays are probably their busiest times – just like the rest of us.
Tip 5 – Start small. Aim for your local paper. Focus on a current event or issue in your community and connect with your local reporters. Often, big news agencies pick up stories from smaller papers and television stations. Starting small is often the key to going big.
Press releases aren’t difficult to create. They do, however, require an understanding of the media’s primary goals and objectives. Write your release for them, not you, and you’ll be well on your way to the coverage you desire.
While Facebook and Google Plus have long known that time on their site increases when users interact with others, Pinterest has long fallen short. Even Twitter’s 140 character limit allowed more interaction than just following other people’s boards or repinning other people’s pins.
Despite this, Pinterest has continued to grow. 70 million people use Pinterest, and 80% of them are women.
For a social network with those stats, a lack of conversation or collaboration would seem like a serious oversight.
Now Pinterest have unveiled their new messaging service to allow users share interesting pins. On first use, the little Pinterest robo-host asks if you would like to find your friends from Facebook.
Then, by clicking on the “Share” button above any pin, you can add your own message to the pin and send it to any of your contacts. Someone missing? After entering some text, should the contact name not auto fill you can choose to find friends from other networks such as Google Plus, Twitter and Yahoo.
Though Pinterest were criticized for adding the ability to pin articles and YouTube videos, it seems they are keen to make the site as accessible and user friendly as possible.